This is a blog by Mark Verzijl, Consultant at Sciential.

When setting up advertising campaigns on Google Ads, be aware of all the biotech/pharma keywords that are not allowed by Google’s advertising policies. Be careful with the keywords you choose for ad texts, landing pages, keywords, or the source code of a web page.

I created a clear overview document with the most important rules and restricted keywords (and how to get approved for these keywords). If you are in life science marketing and you’re interested in this document, please fill in the contact form.