This is a blog by Mark Verzijl, Consultant at Sciential.
Brand marketing will probably not bring you leads or sales overnight. It is typically a process for the long term, to establish desirable associations in the mind of your audience. However, it truly helps to seriously track and monitor your website visitors. And I am not talking about just implementing a Google Analytics (or other web analytics software) on your website. I am talking about knowing which companies are visiting your website.
Company visits tell you something about the audience that you are addressing. Since you will not typically get direct response on your brand building efforts, it helps to see what companies look at what webpages. There are multiple SaaS companies out there that provide you these insights through a paid software subscription. But did you know that you could set this up yourself, quite easily? I will just give you the steps.
✅𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐬 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 (𝐢𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐧𝐨𝐭 𝐝𝐨𝐧𝐞 𝐭𝐡𝐢𝐬 𝐲𝐞𝐭)
✅𝐒𝐞𝐭𝐮𝐩 an 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 𝐓𝐚𝐠 (𝐞.𝐠., 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐓𝐚𝐠𝐦𝐚𝐧𝐚𝐠𝐞𝐫)
✅𝐂𝐫𝐞𝐚𝐭𝐞 𝐚𝐧 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 (𝐚𝐧𝐝/𝐨𝐫 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐩𝐚𝐠𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬)
✅𝐓𝐚𝐤𝐞 𝐚 𝐜𝐨𝐮𝐩𝐥𝐞 𝐨𝐟 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐟𝐢𝐥𝐥 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 (𝐝𝐞𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐨𝐧 # 𝐰𝐞𝐛 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬)
✅𝐂𝐨𝐧𝐬𝐮𝐥𝐭 𝐭𝐡𝐞 ‘𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜’ 𝐫𝐞𝐩𝐨𝐫𝐭 𝐢𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐀𝐝𝐬
✅𝐒𝐞𝐥𝐞𝐜𝐭 ‘𝐜𝐨𝐦𝐩𝐚𝐧𝐲’ 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐝𝐫𝐨𝐩𝐝𝐨𝐰𝐧
So, if you are doubling down on building your brand, make sure that you track the company names visiting your website to see whether you get noticed by the right audience.