The Most Debated Topics Amongst Life Science Marketers Is What Content Type They Should Use
One of the most debated topics amongst life science marketers is what content type they should convey to their audience in the final stages of their journey. It makes sense to share case studies in these stages to give this audience a convincing push. Usually, the touchpoints of life science brands with this group are […]
Should You Spend Your Marketing Budget on Conferences or Digital Advertising?
Over the last decade, digital marketing has been rising rapidly as a new approach to reaching potential clients. For companies in the life sciences and health field, social media and advertising platforms such as LinkedIn and Google are becoming important channels to reach their target audience. Since conferences have also always played an important role […]