In the World of Marketing and Innovation, Timing Is Everything (Guest Blog)
This is a guest blog by Giuseppe Marzio, PhD, Founder at Chiaro | Strategic Storytelling. In the world of marketing and innovation, timing is everything. As Marc Andreessen, the legendary co-founder of a16z, once said, “There are no bad ideas in tech – only bad timing.” This statement holds true for the life sciences sector […]
Developing your Content Strategy around the Buyer Journey (Guest Blog)
This is a guest blog by Saskia Theunisse, Sr. Marketing Manager at Illumina. In marketing, there are a few terms that you may come across on a regular basis. One of them is the buyer journey. The buyer journey is a model that is used to map out stages to support converting prospects into leads […]
Digital Marketing Trends in the Life Sciences Industry in 2023
This is a blog by Rizgar Saltik, Consultant at Sciential. Last year, the life sciences industry saw amazing progress in marketing. Companies were able to return to in-person conferences and trade shows. In addition, companies really levelled up their digital marketing game, with increased advertising and content production, as well as an improved online presence. […]
How Digital Marketing Consultants help Life Sciences Companies
This is a blog by Maurice van Rotterdam, Consultant at Sciential. Life sciences companies may struggle with the question of how to effectively utilize digital marketing to reach their commercial goals. It can be unclear what role a digital marketing consultant plays in achieving these goals, and how they can be of help to the […]
Why Compliance Should Be Your Top Priority in Life Sciences Marketing (Guest Blog)
This is a guest blog by Marloes Meddens-Bakker, Founder of MOON legal & compliance. Rules and regulations Medicinal products and medical devices can be life-changing. However, before a life sciences product can be life-changing, it must be developed, and demonstrably effective and safe. Whether it’s a medicine or a medical device, you will have to […]
Claim Trending Life Science Topics With Smart Communication Roadblocks
This is a blog by Mark Verzijl, Consultant at Sciential. 𝘛𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘪𝘨 𝘵𝘩𝘪𝘯𝘨, it also exists in life sciences. It concerns typically a topic that is trending around the web (e.g., third generation sequencing) or is the key point of discussion at conferences or round tables. Whitepapers, blogs and publications will help to claim […]
Why Startups Should Care About Branding
This is a blog by Mark Verzijl, Consultant at Sciential. Branding is often identified with big pharmas with massive marketing campaigns addressing the masses. Think about the colossal commercials that made certain brands synonymous with product categories in over-the-counter drugs. They even have a name for this phenomenon: genericization. Branding evokes the association of large […]
Use Digital Marketing Before You Access the Market With a New Service or Product
This is a blog by Mark Verzijl, Consultant at Sciential. I am sure that many life sciences companies encounter situations where new ideas want to be brought to market as soon as possible. Sometimes, you want jump into a market opportunity on a short notice, capitalize on current affairs or you have this fresh new […]
Monitor Brand Marketing Efforts by Tracking Website Visitors
This is a blog by Mark Verzijl, Consultant at Sciential. Brand marketing will probably not bring you leads or sales overnight. It is typically a process for the long term, to establish desirable associations in the mind of your audience. However, it truly helps to seriously track and monitor your website visitors. And I am […]
Align Brand Positioning With Your Growth Strategy
This is a blog by Mark Verzijl, Consultant at Sciential. Not all brand strategies are created equal. Brand positioning should be aligned with your company’s growth strategy. Most life science executives and marketers probably know the so-called Ansoff matrix, a well-known grid that discusses product/market strategy. Below, I will give some examples of how life […]